March Madness 2018

Full Factory’s annual March Madness is going down on Saturday March 17th from 10AM to 5PM. Come ride the new ramps with our dude Ethan Corriere and grab some good deals.

Bring a helmet!

Van Homan / Day in the Life

Props returned in late 2017 for a brand new Issue 79 in support of Chris Hallman #fuckcancer. Bob Scerbo filmed this DITL with legend Van Homan. Edited by Chris Rye.

Props Issue 79 available at

Van Homan / The Worst Interview

Van Homan was in France earlier on in the year filming for our most recent DIG X FIT video and Antoine Sabourin continued his onslaught of badly timed interview questions for this latest ‘Worst Interview’ feature.


New High Pressure Rim Strips

When you can’t even see a part, you might forget about it, but it doesn’t mean it’s not important.

Flat tires are probably the most common bicycle failures. Many times, flats are caused by the rims, specifically the lack of protection from the rims sharp edges. Good rim strips didn’t exist for BMX rims.

Our new high pressure rim strips work well and improve the function of any 20 inch rim. If you forget about them, that means they are doing their job.

Hit up your local bike shop, favorite mail order, or our online store to get a pair.

Ethan Corriere rides Rollcage Rims

Ethan laced up a new wheelset and some proper street lines to going along with ’em.

Rollcage Rim

  • 6061-T6 Aluminum.
  • Double-Wall design.
  • Center rib to increase strength.
  • Cross-lace pattern for additional lateral strength.
  • Hard anodized & Chrome finishes.
  • Precision welded seam.
  • ERD: 389mm
  • Weight: 15.9oz

Learn More & Buy Now